NDP launched Neathawk360, billed as “a media solutions division with a talented team of experts in all aspects of media planning and buying, analytics, measurement and reporting, as well as digital marketing and creative design. The division’s 17-member team, which is housed in the Richmond headquarters office, includes media planners, analysts, scrum masters, project managers, developers and media buyers. Given the global scope of today’s complex advertising landscape, Neathawk360 can partner with clients, including other advertising and marketing agencies, in any geographic location.” The new division is named after the agency’s founder Roger Neathawk.
Elevation added Caleb Walker and Tara Rowan. Walker joined as a search engine marketing analyst, responsible for the digital management and optimization of paid social, search, and display advertising initiatives for clients. He was formerly a social media coordinator for NOLS (National Outdoor Leadership School). A graduate of VCU with a B.S. in Marketing, Walker spent a semester at the Luleå Tekniska Universitetet in Sweden. Rowan joined as a senior project manager, assisting in the day-to-day operations of agency accounts including C. F. Sauer. She was formerly a senior digital project manager at COLAB and has a B.S. in Mass Communications from VCU.
The PRSA Richmond membership will vote on the officers to lead the 2020 board of directors at a September 25 luncheon. New officers will be installed on November 20. You can find out more here.