Roger Goss, Former WBAL-Radio Marketing Director and Voice of ‘Land of Pleasant Living’ Campaign, Dies at 81

Roger B. Goss, former director of marketing for WBAL-Radio who had been a high school and college lacrosse star, died of pulmonary complications at Greater Baltimore Medical Center at age 81.

According to an obituary in The Sun, Goss went to work in 1963 for the old National Brewing Co., working in public relations and as corporate convention manager for the brewery’s National and National Bohemian beers.

In 1972, he was selected as the TV voice of “The Land of Pleasant Living” advertising campaign, which promoted Maryland. From 1973 to 1989, he was director of marketing for WBAL-Radio, and during his tenure with the station he secured a contract for broadcasting the University of Maryland basketball and football games.

After leaving WBAL, he was sales manager for WAMD-Radio in Aberdeen and then held positions with the Larry Beck Trophy and Jewelry Co., and finally Clipper City Brewing, from which he retired in 2003.

His father, George Bayliss “Bailey” Goss, was a 1940s and 1950s Baltimore TV and radio sports personality.