RP3 expands leadership team with appointment of Laura Thomas as Chief Strategy Officer and promotion of Maja Husar to Chief Marketing Officer

Creative agency bolsters its team following a company rebrand
and commitment to “Wildly Original” ideas

RP3, the independent full-service creative and performance agency committed to creating “Wildly Original” ideas, announced that it has appointed Laura Thomas as its Chief Strategy Officer, and promoted Maja Husar to Chief Marketing officer. Thomas and Husar join the agency’s c-suite alongside Beth Johnson, Founder and CEO, and Tuesday Poliak, Chief Creative Officer. This expansion comes following a strong rebrand of the agency, putting an emphasis on “Wildly Original” ideas that garner outsized business results that demand earned media attention.

In her new role, Thomas is responsible for elevating the agency’s strategic product. She will work across new business, as well as all of RP3’s brands, to scan for advantage and develop wildly original strategic solutions to solve business problems.

“The most powerful strategies aren’t built by staring at slides in a conference room, they’re uncovered by getting out into the world and understanding what truly moves people,” said Thomas.

“RP3’s commitment to ‘Wildly Original’ ideas is exactly the kind of thinking our industry needs right now. Working alongside this team means pushing brands beyond the expected and turning bold, human insights into strategies that drive real impact.”

According to a release: “Thomas comes to RP3 with more than 25 years of experience driving transformative brand strategy. She has built growth engines for billion-dollar icons, fearless challengers, and mission-driven organizations alike. Most recently serving as Head of Strategy at Curiosity and Petermayer, she helped architect breakthrough trajectories for brands including Quantum Fiber,Brooks Running Shoes, Fresh Direct, Crayola, Nerf, Hancock Whitney Bank, Stoli Vodka, Pringles, Native, Tampax, Frank’s RedHot, Kennedy Space Center, Holland America Line and more. At Curiosity, her leadership helped power a 100% new business win rate and earned an Ad Age Small Agency of the Year recognition.

“Husar has been with RP3 for eight years, having most recently served as Chief Strategy Officer and Director of Strategic Planning, where she was responsible for building and managing the strategic team, leading the planning, design, and execution of research-driven marketing and communications campaigns that delivered strategic business insights and supported brand growth. Prior to joining RP3, Husar held several research roles at PwC and BBDO, leading consumer insights and usability testing. In her new role, Husar is responsible for building marketing strategies that elevates RP3’s presence and growth.”

“Laura is the perfect addition to our senior leadership team and Maja remains a critical leader at RP3. They both bring immense knowledge in each of their respective areas that are invaluable to ourselves and our clients, ” said Johnson.

“Laura tirelessly chases insight and refuses to settle for surface-level thinking. She has run 10Ks alongside consumers to understand what drives runners for a shoe brand. Meanwhile, Maja understands the industry and business strategy better than anyone I know and helps our clients solve complex problems through impeccable marketing. We are incredibly lucky to have both of these powerhouse women on our leadership team and look forward to continued success with them both helping to lead the charge.

About RP3

RP3, a Capitol Communicator sponsor, is a full service creative and performance agency that turns “wildly original ideas into outsized results. Brands are facing a tsunami of sameness. We help them break through it. We are built on human instinct and accelerated by AI, covering creative, strategy, media, design, production and digital.

“Founded in 2009 by Beth Johnson, we are a certified, woman-owned small business based in Bethesda, MD. Our versatile and forward-thinking team helps clients succeed in a rapidly changing environment. We are a collaborative and results-oriented company that serves as the perfect blend of creative powerhouse and performance marketing machine, which ultimately allows us to deliver thoughtful, insight-driven creative that drivescengagement and growth. To learn more about RP3, please visit www.rp3agency.com.”

PHOTO:

Top Left: Beth Johnson (Founder & CEO);  Top Right: Tuesday Poliak (Chief Creative Officer);  Bottom Left: Maja Husar (Chief Marketing Officer); and  Bottom Right: Laura Thomas (Chief Strategy Officer).