fbpx

Home » RP3 forms Advisory Board to help agency address “a tsunami of industry disruptors”

RP3 forms Advisory Board to help agency address "a tsunami of industry disruptors"

RP3 forms Advisory Board to help agency address “a tsunami of industry disruptors”

by | Oct 24, 2022

RP3 has formed an Advisory Board to help the agency address new industry challenges and strengthen its product offerings, particularly in the healthcare sector. The panel consists of three healthcare marketing experts from the consulting and market research industries.  They are:

  • Lynn Hopkins Cantwell Cantwell is a consultant with more than 35 years in healthcare marketing and communications, including leadership roles in health systems, equity-backed medical practices, associations, and managed care companies. She is a knowledgeable, respected healthcare subject matter expert on strategy, leadership, staff extension and complex projects. Her expertise includes healthcare branding, writing, public affairs, media relations, and executive communications.  She studied exercise science and business at Salisbury University.
  • Dean Browell Browell is Chief Behavior Officer at Feedback where he oversees the company’s research as resident PhD with a passion for how generations interact online. His work can be seen across industries including tourism, automotive, retail, healthcare, and education. He is a Board Member of the Society for Healthcare Strategy & Market Development (SHSMD), The Poe Museum, and the University of Richmond’s Institute on Philanthropy. He teaches Social Research and Digital Ethnography at Virginia Commonwealth University’s School of Business.
  • Patrick MaddenAs President and Principal Researcher at Market Decisions Research, Madden focuses on exacting and innovative research methods, accurate high-quality data, and “research for good” projects that help improve societal well-being and health.  He excels at distilling large quantities of data into clear and actionable recommendations to support educational, program and policy development. At MDR, Madden serves as principal investigator on a wide range of research projects for nonprofits, government agencies, and health care organizations. His work focuses on overall health and social well-being and improving health equity for underserved populations.

“This move is the result of our research that revealed a tsunami of industry disruptors who are changing the way consumers address their healthcare needs,” said RP3 CEO/Founder Beth Johnson.  “We believe that traditional healthcare providers need to start marketing as if they were consumer brands struggling to achieve relevance, market share, customer acquisition, and loyalty. Our advisory panel will offer insights and advice on how to achieve that goal, as well as help us provide more robust research and marketing services to healthcare clients as the industry undergoes massive change and innovation.”

The new advisory panel will initially convene every two weeks with senior RP3 managers and leverage their expertise to help the agency’s clients and prospects navigate the fast-changing, post-COVID world of personalized and consumer-directed health care.

RP3, a Capitol Communicator sponsor, is a full-service marketing services and advertising agency that is repositioning its mission to include a revitalized focus on retaining and acquiring new clients in the healthcare sector.

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Sponsors

Brand Creep

What if we use an asterisk?

SEARCH FOR ADVERTISING, MARKETING & PR AGENCIES, PROFESSIONALS AND SERVICES

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.
CHOOSE AN AGENCY OR INDIVIDUAL DIRECTORY OR COMPREHENSIVE PROFILE PLAN.

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.CHOOSE AGENCY SELECT
TO REQUEST MORE INFORMATION & STREAMLINE RFPs

Find out more  Powered by COMMUNICATIONSMATCHTM

CAPITOL COMMUNICATOR CAREER CENTER SEARCH RESULTS (JOBS IN MULTIPLE LOCATIONS)

MEDIA KIT

Recent Comments

Categories

Events

 

SUBSCRIBE