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Home » Ruder Finn acquires Peppercomm

Ruder Finn acquires Peppercomm

by | Mar 31, 2022

Ruder Finn has acquired Peppercomm, a leading integrated communications and marketing firm.

Founded in 1995 by CEO Steve Cody, Peppercomm has established a portfolio of blue-chip clients such as Dole Sunshine Company, MINI Cooper, Xero, and trivago, with work spanning across earned, owned and paid media, employee engagement, crisis and issues management, influencer programs, executive visibility and social and digital campaigns. Over the past 27 years, the firm has developed a number of innovative new service offerings, notably its signature Change Agent humor-led training programs. The breakthrough offering leverages the tenets of humor to bring joy and imagination back into the workplace and connect and catalyze stakeholders across the change journey. Additional propriety services include sentiment mapping tool Mindset.ai, Content I.Quity creative engine and CrisisRX crisis preparedness training.

“Peppercomm’s unique Change Agent approach creates powerful synergies with Ruder Finn’s what’s next vision,” said Kathy Bloomgarden, CEO, Ruder Finn. “Their combination of powerful emotional mindset and sentiment analytics, combined with breakthrough creative, expands on and deepens our core capabilities, while their unique understanding of how to leverage humor in business gives us a new competitive edge in our ability to break down communications barriers, stimulate thinking and drive change. Peppercomm represents a significant milestone in our ongoing strategy to fuel strong organic growth with transformative, future-focused acquisitions.”

As part of the acquisition, Peppercomm employees across New York, San Francisco and London will continue to work under the firm’s brand name and be led by Cody, who will maintain his title as CEO of Peppercomm and report to Ruder Finn CEO Bloomgarden.

Headquartered in New York, Ruder Finn has offices in Washington, DC, San Francisco, London, China, Singapore and India.

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Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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