Sage Communications, a public sector marketing and public relations agency in the Washington, D.C. metro region, acquired Virtual Marketing, LLC, a boutique agency specializing in marketing expertise to the government for technology and professional services clients with a special emphasis on channel marketing initiatives. According to a release, the move marks “a strategic investment in support of the company’s long-term growth goals and elevates the capabilities and services the company provides to its public sector clientele with traditional marketing, analytics, research and innovative proprietary tools.

““Virtual Marketing’s acquisition by Sage Communications will greatly enhance our government marketing growth opportunities immediately,” said David Gorodetski, (right in photo,) Co-Founder and COO of Sage Communications. “We look forward to continuing to build an industry-leading company filled with a unique combination of industry thought leaders and award-winning communication practitioners, to provide the best-in-class public sector marketing for OEM’s, Channel Partners, and System Integrators. Our cultures, client rosters, skills and philosophies align remarkably well, and we believe that joining forces will make us an even more formidable government marketing communications firm capable of supporting our rapidly growing list of clients at extraordinary levels.”

“Sage Communications and Virtual Marketing each have an established presence in the public sector marketplace. This acquisition allows Sage to increase its best-in-class government channel marketing services to enable public sector sales teams with messaging, customer acquisition strategy, lead generation, channel programs, event planning, and account/agency-based marketing. As a leader in public sector communications, Sage will enhance services to its industry-leading clientele including Amazon Web Services, Dell EMC, ATT Global Public Sector, and Splunk.

“We’ve had a long-standing partnership with Sage, and I believe this acquisition will enhance the experience of our clients who engage with us for expertise in government marketing,” said Lou Anne Brossman, (left in photo,) Founder and President of Virtual Marketing. “The fusion of both organizations unites our mutual drive for innovation, entrepreneurialism, analytics and market leadership. We look forward to offering our clients a more comprehensive suite of services that complement the work we are already doing.””

The release also stated that upon finalizing the agreement, “Virtual Marketing will operate as a Division of Sage Communications. The Division will continue to operate under the leadership of Virtual Marketing’s Founder and President Lou Anne Brossman. Virtual Marketing’s Stephanie Geiger, Vice President of Operations and Marketing Coordinator, Lindsay Robb will also join the Sage Communications team.”

Government Marketing University (GMarkU), which is associated with Virtual Marketing, will remain independent outside of this acquisition.

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