According to Edward Segal, in each Monday morning episode of his new Crisis Management Minute podcast he will take “a minute or so to share my advice on how to prevent, manage or recover from harmful crisis situations that can threaten the reputation and bottom line of brands, companies and organizations.”

In the inaugural episode, he discusses the benefits of having a crisis management plan, the six things company executives will know how to do with a properly prepared plan, and what happened when an organization’s crisis management plan failed to include protocols for responding to an obvious worst-case scenario.

“The advice in each episode is based on my 30+ years experience as a crisis management consultant and trainer, dealing with crisis situations as the CEO of two trade associations, my work as a Leadership Strategy Senior Contributor for Forbes.com, and author of the bestselling book on crisis management, Crisis Ahead: 101 Ways to Prepare for and Bounce Back from Disasters, Scandals and Other Emergencies.

The Crisis Management Minute can be heard on Apple Podcasts by clicking on this link: https://lnkd.in/gYv2MJQd.  The show is produced by Molly Ruland’s Heartcast Media.