Semafor adds Bennett Richardson as General Manager and Global Head of Public Affairs

Semafor appointed veteran marketing, media and public affairs executive Bennett Richardson to the role of General Manager and Global Head of Public Affairs based in Washington D.C. This is a newly-created position for Semafor, and Richardson – most recently Director of Policy Marketing at Google, and a co-founder of Politico Europe – will be responsible for driving revenue growth in the D.C market and policy capitals around the world.

According to Semafor, “Richardson will spearhead client partnerships and develop strategic initiatives spanning advertising, events, content and partnerships. He brings legendary experience to our outfit as Semafor’s brand continues to ascend in the beltway, with our Washington-focused newsletter, Principals, tripling its subscriber base year-on-year.”

Richardson said that he is “thrilled to return to journalism and entrepreneurship with some of the most talented editorial and business colleagues I’ve ever encountered. Semafor’s mission has always resonated with me, and there has never been a more important time to equip leaders with journalism that is intelligent, transparent and global.

“I will miss my amazing colleagues at Google, each of them as kind as they are brilliant. The authentic, impactful storytelling we did together in Washington and around the world will always be an immense source of pride!”

According to Wikipedia, The New York Times has called Semafor a “global news organization”. Vox has described Semafor as “a collection of newsletters, plus a website, aimed at an upscale audience that understands topics like Washington politics and Silicon Valley tech but wants more”. The website is free to access and supported by advertisements, though Semafor’s co-founders have described plans to convert to a paid subscription model. The organization is based in New York City

PHOTO: Semafor.