Sen. Richard Blumenthal (D-Conn.) is slamming Google Ads, saying it has a troubling record of not weeding out fraud and abuse and calling on the company to “pony up info in its ad practices and policies,” reports Broadcasting & Cable.
Blumenthal, like many on the Hill, has been a sharp critic of edge provider privacy and marketing practices in general, adds Broadcasting & Cable.
In a letter to Google CEO Sundar Pichai, Blumenthal said that Google has routinely failed to address dangerous scams, impersonation, cybercrime, and other fraud on its extensive advertising network.
He also echoed past criticism’s of Google for paid ad placement on Google pushing organic results “n far down below often poorly-labeled ad placements” and a new one about Google ads that once were marked with “bright badges” and colors to show they were ads now noted with “a minimal and smaller label that is easy to miss.”
He said Google’s ad practices are a significant cost for small businesses and threaten local competition.