Seven Letter, a bipartisan strategic communications and public affairs firm based in Washington, D.C., launched Seven Letter Labs, a full-service digital communications offering resulting from the acquisition of Tessio Labs, a digital strategy firm.
According to a release, “Seven Letter Labs will deliver creative, cost-effective, and leading-edge digital strategies for clients. The launch of Seven Letter Labs marks the firm’s continued growth and expansion of its capabilities, just a year after Blue Engine Message & Media and JDA Frontline announced their merger, resulting in the formation of Seven Letter.
“Tessio Labs founders John Corrigan and Michael Treon will lead Seven Letter Labs, not only reflecting Seven Letter’s commitment to provide senior level strategy and expertise on every project, but also providing clients with an expansive suite of highly targeted digital strategies and services. These digital innovators helped build and grow some of the nation’s most iconic advertising platforms – including Advertising.com, AOL and Verizon – and have earned a reputation for increasing the performance and return on investment of digital media strategies and marketing budgets, combining hands-on engagement with constant measurement.
““Whether building communities, activating audiences, engaging the public or influencing policy outcomes, digital strategy matters more than ever,” said Seven Letter Founding Partner Erik Smith.”