Seven Letter Unveils Engine to Help Clients Shape How AI Tells Their Story
Seven Letter, a D.C.-based communications firm, launched Engine.
According to the firm, "Engine shows brands, executives and issue advocates how AI tools describe them and their causes and how to improve those results. Combining sophisticated data analysis with the expertise of the Seven Letter senior-led team, Engine helps clients understand how their brand or issue is positioned within generative AI models and provides a strategic plan to shape their narrative going forward — strengthening brands, issues and individuals for the AI age."
Seven Letter states that millions of Americans "now turn to AI tools for answers and not links. The launch of Engine comes as half of Americans are using AI services." The firm contends that individuals, companies and organizations must understand and manage how generative AI engines describe them, as AI tools displace internet searches and audiences seek answers from AI.
“Brands, executives and associations need to know what AI is telling people about them before their audiences search. We built Engine to give clients the ability to see how AI is describing them and design the strategic plans to shape it,” said Erik Smith, CEO and founding partner of Seven Letter. “Engine gives clients greater control over sentiment, issues and reputation by combining our expertise-driven approach with AI-backed capabilities.”
Seven Letter describes Engine as its Answer Intelligence offering, powering clients’ AI reputations. Engine combines a benchmark assessment of how brands and their priorities are portrayed by AI with a strategic plan to shape that representation going forward.
