Shorter Video Ads Growing Quickly in Popularity
“Six-second video ads are on the rise in a big way,” reports DigitalNewsDaily, which added that the number of vendors running this ad format “is up 300% compared to the same quarter last year, according to Extreme Reach’s Q1 2018 Video Advertising Benchmark Report.
“The TV and video ad technology firm says it expects “exponential increases” in six-second ad adoption, driven by completion rates significantly higher than other forms of video advertising.
“The ad format, which gained in popularity in the latter half of 2017, now accounts for 2.8% of all video ads, up from only 0.4% in Q1 of 2017.
“The report also found that ad fraud continues to decline, with filtered general invalid traffic now at 3.7%, a decline of 32.7% compared to the same quarter last year. Viewability, meanwhile, continues to rise, with modest gains in Q1.”
More here.
