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Home » Shorter Video Ads Growing Quickly in Popularity

Shorter Video Ads Growing Quickly in Popularity

by | May 22, 2018

“Six-second video ads are on the rise in a big way,” reports DigitalNewsDaily, which added that  the number of vendors running this ad format “is up 300% compared to the same quarter last year, according to Extreme Reach’s Q1 2018 Video Advertising Benchmark Report.

“The TV and video ad technology firm says it expects “exponential increases” in six-second ad adoption, driven by completion rates significantly higher than other forms of video advertising.

“The ad format, which gained in popularity in the latter half of 2017, now accounts for 2.8% of all video ads, up from only 0.4% in Q1 of 2017.

“The report also found that ad fraud continues to decline, with filtered general invalid traffic now at 3.7%, a decline of 32.7% compared to the same quarter last year. Viewability, meanwhile, continues to rise, with modest gains in Q1.”

More here.

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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