Sinclair Broadcast Group Inc. is bringing an online lifestyle magazine to Greater Washington, reports Washington Business Journal.

The WBJ story, in part, also stated:

“D.C. Refined will provide coverage ranging from travel to sports to fashion to food to arts, said Laura Wainman, the site’s managing editor, in an email Tuesday. The Web-based culture outlet will fall under the umbrella of local ABC affiliate WJLA-TV, according to Wainman as well as job listings for openings with the organization.

“Executives with Sinclair weren’t immediately available for further comment. It’s unclear when the site will launch.

“Hunt Valley, Maryland-based Sinclair took over WJLA in 2014 when it acquired nine stations from Arlington-based Allbritton Communications Co. for $985 million. Sinclair absorbed nine ABC affiliates in seven markets in total, as well as NewsChannel 8, an around-the-clock cable and satellite news station that covers the D.C.-metro area.

“D.C. Refined would not be the first digital endeavor in WJLA’s history. Allbritton Communications introduced TBD.com in 2010, a Web-based source for hyperlocal news coverage that had a rocky lifespan and, after being taken over by WJLA soon after its birth, shut down operations completely in 2012.

“Now it looks like WJLA will take another stab at an Internet-driven venture.

“The new project could follow similar formats to those of Sinclair’s established “Refined” sites, in Seattle and Cincinnati. Seattle Refined operates in partnership with KOMOnews.com, the digital platform for KOMO-TV, a Sinclair-owned ABC affiliate. Cincinnati Refined runs in partnership with Local12.com, the website for WKRC-TV, a Sinclair-owned CBS affiliate.

“Both sites have photo-heavy homepages with consistent styles and content types. They cover areas such as food and drink, fashion, travel, music, art, television and more.”

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