SKDK acquires Wavelength Strategy

SKDK, a D.C.-based public affairs and political consulting firm, and NY-based Wavelength Strategy, a digital advertising firm, are combining forces. The deal, states a release, “will accelerate both firms’ ability to deliver best-in-class creative across all screens – from linear TV to OTT streaming services to social media, and emerging new online platforms.”

“As more consumers and voters continue to flip back and forth between streaming platforms and linear TV, it’s critical our clients have one, winning integrated advertising and content strategy,” said Doug Thornell, CEO of SKDK. “Wavelength is one of the most sought-after digital firms in the nation, hands down. By joining forces and operating as a team, we’ll be able to offer our clients the most creative, most effective multi-medium ad campaigns anywhere in public affairs and politics. We’re excited to welcome Wavelength to the network and to integrate their cutting-edge digital expertise into our broader communications platform.”

The partnership, states the release, will differentiate itself through three key advantages:

• Integrated Multi-Platform Creative Excellence: Clients will benefit from seamless creative development that adapts sophisticated messaging across all mediums. This approach ensures consistent brand identity while optimizing creative for each platform’s unique characteristics, whether it’s the emotional storytelling power of television, the precision targeting of programmatic digital, or the engagement opportunities of social media.
  
  
• Unified Media Planning and Buying: The deal creates unparalleled efficiency in media planning and purchasing, with integrated teams that can optimize across traditional broadcast, cable, streaming services, social platforms, and emerging digital channels.
  
  
• Enhanced Creative Capacity and Content Innovation: The combination significantly expands both firms’ creative and production firepower, enabling the development of more sophisticated, multi-format content campaigns—from long-form documentary-style pieces to rapid-response digital content that can be adapted for television placement or owned social channels.

“We’re excited to join with SKDK because it reflects the future of how advertising will work – where we reach people on all screens with one coherent strategy and creative that cuts through the noise,” said Emmy Bengtson and Dan McNally, co-founders of Wavelength Strategy.

“This is about the future and creating the type of dynamic, integrated persuasion strategies that political campaigns and issue organizations need to win.” “The advertising landscape is changing rapidly and in order for campaigns and causes to stay ahead, their advisors and consultants need to evolve too,” said Pia Carusone and Oren Shur, SKDK partners.  “The truth is that we see our clients struggle to define where linear TV, OTT, CTV, programmatic and direct advertising strategies should start and end – it’s all video ads across screens. They know that they need it all, but with competing firms giving them conflicting advice, budget decisions don’t often reflect a winning strategy. It just makes better sense to have it all under one roof and part of the same advertising plan.”