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Home » Smartphones are “Millennial Woman’s Constant Companion”

Smartphones are “Millennial Woman’s Constant Companion”

by | Apr 17, 2018

As innovation in mobile changes how society operates, women are using their phones to assist them in practically every aspect of their lives, from consuming news to budgeting to waking up in the morning, states an Adweek report, which added that almost half of women ages 18 to 34 “check their phones as soon as they wake up, and another 36 percent check them within five minutes. Screens have become so ingrained that over 60 percent of women own two or more mobile devices and use them on a daily basis.

““Our research shows the incredible degree to which smartphones are a millennial woman’s constant companion, a gateway to constantly connecting with her passion points and increasingly becoming her mobile wallet,” said Rob McLoughlin, vp, PopSugar Insights. “Marketers need to lean into the disruption these devices wield and deliver content and commerce offerings that seamlessly fit into her daily routine.””

Read more here.

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Get more information by clicking on Capitol Communicator above.

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