fbpx

Home » Smartphones Have Significant Impact on Podcasting, Concludes New Report

Smartphones Have Significant Impact on Podcasting, Concludes New Report

by | Mar 20, 2018

If there was any doubt that the proliferation of smartphones has had a significant impact on podcasting, a new report released by Nielsen will put that to rest, reports MediaPost.

The MediaPost post stated that in the past three years alone, “the percentage of smartphone users “watching, listening or downloading” a podcast in the past 30 days has surged to 23.9 million. That’s a 157% increase from 2014, when computers were still the dominant medium for consuming podcasts, albeit marginally.

“More significantly, the utility of smartphones — when coupled with all other devices — has been a boon to podcast consumption.

“The report, “A Marketer’s Guide to Podcasting,” drills into audience characteristics, as well as their influence in specific brand and product categories.”

You can download the full report here

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Get more information by clicking on Capitol Communicator above.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *


Sponsors

Brand Creep

Total Immersion

CAPITOL COMMUNICATOR CAREER CENTER SEARCH RESULTS (JOBS IN MULTIPLE LOCATIONS)

MEDIA KIT

Recent Comments

Categories

Events

 

SUBSCRIBE