Smyth Jewelers Re-Engages MGH as Agency of Record
MGH in Owings Mills announced that Smyth Jewelers, the largest jeweler in Maryland, has selected MGH as its agency of record. The agency will provide a wide range of services, including traditional and digital advertising and social media management.
The jeweler and agency previously worked together for more than a decade, during which, created one of the most iconic campaigns and billboards in Baltimore with Mr. Boh proposing to the Little Utz Girl. While the billboard – which was located by Penn Station and could be seen from the highway – no longer exists, this famous pairing has become synonymous with the image of Baltimore and lives on in the form of tattoos, Halloween costumes, wedding cake toppers and T-shirts to name a few.
“We are thrilled to welcome Smyth Jewelers back to the MGH family. We have a longstanding history of working together to create campaigns that not only caught people’s attention, but also drove sales,” commented MGH CEO Andy Malis. “We look forward to forging a new chapter in our partnership and reigniting Maryland’s love for Smyth.”
Smyth had been with TBC between stints with MGH.
