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Home » Snapchat Could Have 217 Million Users by End of 2017

Snapchat Could Have 217 Million Users by End of 2017

by | Aug 26, 2016

Snapchat needs to continue growing its user base to attract big advertising dollars, and it appears to be on the right path, reports Adweek.

The AdWeek article, in part, added:

“An eMarketer report Tuesday revealed that the social app—which claims to have 150 million daily users worldwide—would grow by 27.2 percent during 2016 and then another 13.6 percent next year. That would put Snapchat at 217 million users by the end of 2017.

“In the U.S. alone, there will be 58.6 million users by the end of 2016, said eMarketer. The New York researcher said millennials make up the greatest share of Snapchat’s American base, totaling 40.9 million and currently accounting for 70 percent of Snapchat’s monthly users. “

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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