Social media becoming a dominant news source for Americans
Social media is rapidly becoming a dominant news source for American consumers, according to The U.S. Media Morph: 2024 Trend Report, a study by YouGov.
Of the readers polled, 25% now say TV is their primary news source. But that’s down from 31% in 2019.
In contrast, states Publishers Daily, ‘those who rely on social media have jumped from 12% to 18%. And social has already usurped TV as the top news source for those under 34, the study says.
“At the same time, 26% of consumers are now willing to pay for access to magazine content online, up from 19% in 2019.
“But 53% feel “ads are a waste of time,” jumping from 48% in 2019. Another 46% say ads “help me choose what I buy,” but that is down from 49% in 2019.
“The study also reports that streaming/on-demand TV is the fastest growing ad medium in terms of consumer attention, going from 8% in 2019 to 12% in 2023.
“Social media, while the top medium for advertising attention, has declined slightly since 2019, it continues.
“At 68%, Facebook is the most used social network. But YouTube (51%) and TikTok (26%) have seen significant growth.”
More here.
