D.C.-based SoundExchange named Esther-Mireya Tejeda as chief marketing and communications officer.  Tejeda will oversee the company’s brand strategy and marketing, global communications and public relations, industry relations, and public policy groups; as well as nearly two dozen marketing and communications professionals, multiple partners and agency relationships.

Before joining SoundExchange, Tejeda was senior vice president and head of corporate communications at Entercom, where she structured the company’s first strategic communications organization. At Entercom, she directed the integrated communications for the company’s acquisition of CBS Radio and the launch of its digital streaming platform, Radio.com, and developed communications architecture for its portfolio of radio stations, digital audio and podcast brands, and live concerts and events.  A seasoned veteran of the entertainment industry, Tejeda has held executive positions at Univision, PepsiCo, Diageo and others.   

According to a release, she serves on the Board of Directors of the Alliance for Women in Media and previously served on the Board of Directors of the Hispanic Public Relations Association. In the last two years, she was recognized as a Women to Watch (PR Week, 2019), Top Women in PR (PR News, 2019), Maverick of the Year (Stevies – Women in Business, 2019), and Media Relations Professional of the Year (Ragan’s/PR Daily, 2018). She was named among the Most Influential Women in Radio (Radio Ink Magazine) for the past three consecutive years.

The release states that SoundExchange “embodies how innovation is remaking the music industry, playing a leading role in distributing royalties to creator groups, advocating for fair pay across all platforms, and creating systems that improve how the industry operates. SoundExchange has long been setting industry standards with the speed and efficiency of their payments, and the transparency of their reporting. Now, with the addition of services for music publishers, the creation of its MDX platform to help link recordings to songs for new releases, and its designation as the authoritative source of ISRC data in the U.S., SoundExchange’s footprint in the industry continues to grow.

“SoundExchange provides royalty solutions for sound recordings and music publishing. The organization collects and distributes digital performance royalties on behalf of more than 202,000 recording artists’ and master rights owners’ accounts. Its technology solutions help turn massive amounts of data into accurate revenue for creators and include: Music Data Exchange (MDX), International Standard Recording Codes (ISRC) Search, and the Notice of Intention to Use (NOI) LOOKUP. To date, SoundExchange has paid out more than $7 billion in royalties. For more information, visit www.SoundExchange.com.

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