Home » Time Shifting and Other Hot TV Trends in 2015

Time Shifting and Other Hot TV Trends in 2015

by | Jan 3, 2016

Sports—particularly football—dominated viewers’ TVs in 2015. In fact, reports nielsen, eight out of 10 of 2015’s top-10 telecasts—as well as several of the top regularly scheduled programs—were related to gridiron goings on!

The report continues, in part:

“Sports aside, today’s consumers continue to dictate their own programming schedule by time-shifting content when they want it. And scripted programming—dramas specifically—continue to be audiences’ fare of choice in this regard. Almost all of the top time-shifted shows—whether ranked by the percentage increase or the absolute difference between the live and seven-day viewership—were scripted dramas.

“But watching is just one part of the equation these days.

“Over the past year, millions of TV fans across the U.S. have come together on Twitter each week to discuss TV’s biggest moments as they happen live without leaving the comfort of their own couches. Nielsen ranked the top series, specials and sports events on Twitter this year, along with the most-Tweeted-about minute in each category.

“For the third year in a row, an AMC program topped the list of top series on Twitter. On average, 4 million people saw at least one Tweet about new episodes of The Walking Dead. And the undead certainly brought Twitter to life: people sent an average of 424,000 Tweets about each episode.
Award shows—and Kanye West specifically—were also in the spotlight on Twitter this year. In fact, 248,000 Tweets were sent at 10:49 p.m ET about the 2015 MTV Video Music Awards in the minute following West’s announcement that he would be running for President of the United States in 2020. This moment was the most-tweeted TV minute of 2015…but we’ll have to wait a half-decade to see if the hip-hop impresario makes good on the campaign run.

If you want to check out the top single-telecast programs of 2015, click here.

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.


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