Spotify is launching a major revamp of its free ad-supported tier, states DigitalNewsDaily, which added that the biggest change: “Users will now be able to listen to songs on demand, as often as they like, as long as those songs are among the 750 the company selects to appear in its playlists that day.

“The company will have about 15 curated playlists each day. Regular playlists, which feature shuffled music rather than on-demand music, will continue to be offered, with both playlist options being ad-supported

“Spotify will also add recommendations to user-created playlists, based on the songs included, as well as a low-data mode, which cuts data use by around 75%.

“The company went public last month, and at the time said it planned to boost its free offerings in an effort to increase its advertising revenue as well as convert free users into paying subscribers of its premium tier, which does not have ads.”

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