Spurrier Group, a Richmond-based research, strategy and media firm, has been selected as agency of record for digital media and marketing by Allianz Partners, a global leader in travel insurance insuring more than 70 million customers annually to scale their audience base and digital strategy.

“Our goal was to select an agency with a growth mindset that had an analytic-driven approach to media strategy; and that places a high value on innovation.” said Angel Marotto, Director, B2C Customer Acquisition Strategy, North America. “Integral to our decision to work with Spurrier Group was their ability to understand data and convert it to actionable insights.”

Spurrier Group is a performance-based media marketing agency that combines research, strategy development, and creative to develop paid ad campaigns anchored by a measurable return on investment. Performance-based marketing builds in data analytics to nimbly make real-time strategy or tactical adjustments maximizing ad budget rather than waiting until the end of a campaign to measure effectiveness.

“What we saw with Allianz Partners was the opportunity to do great work for a client who knows how to leverage our expertise, has a mindset toward providing creative solutions for its customers, and is excited to learn along with their media partner as we work together to grow their business success,” said Donna Spurrier, founder and president.

Spurrier Group, a Capitol Communicator sponsor, is a woman-owned business founded in 1997 and was named as one of the Inc. 5000 fastest growing private companies in 2023. The firm provides advertising research, strategy development and media campaign development to help client succeed using a unique performance-based approach to paid media that is based on return on investment (ROI) and return on ad spend (ROaS).