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Home » Spurrier Group named strategic media agency of record for the Virginia Museum of Fine Arts

Capitol Communicator reports that Spurrier Group has been named the strategic media agency of record for the Virginia Museum of Fine Arts.

Spurrier Group named strategic media agency of record for the Virginia Museum of Fine Arts

by | Mar 3, 2022

Spurrier Group, headquartered in Richmond, Va., has been named the strategic media agency of record for the Virginia Museum of Fine Arts (VMFA)

As VMFA’s media agency, Spurrier Group will design, implement, manage and analyze all of the museum’s media campaigns for upcoming exhibitions and related activities. The Spurrier Group team is already in the process of developing creative media executions for VMFA’s first two scheduled exhibitions in 2022:

“We are truly thrilled to have won this competitive bid to support VMFA,” said Donna Spurrier, founder and CEO of Spurrier Group. In recent years, Spurrier Group has collaborated with VMFA to develop successful, multi-faceted media campaigns for several of the museum’s most popular exhibitions including Picasso: Masterpieces from the Musee National Picasso, Hollywood Costume, Forbidden City: Imperial Treasures from the Palace Museum, Beijing, Rodin: Evolution of a Genius and Kehinde Wiley: A New Republic. “With decades of experience in travel, tourism and destination marketing on a national and global scale, the Spurrier team is embracing this amazing opportunity to work alongside VMFA again.”

“It’s a pleasure to partner with the talented team at Spurrier Group and leverage their extensive media expertise to broaden our brand and reach new audiences with the transformative power of our museum’s world-renowned collections,” said Jan Hatchette, VMFA’s Deputy Director of Communications and Marketing. “We have some amazing exhibitions planned for 2022 and beyond, and we are confident that Spurrier Group will maximize traditional and digital media platforms to increase awareness and drive attendance to VMFA.”

The Virginia Museum of Fine Arts is one of the largest comprehensive art museums in the United States. VMFA, which opened in 1936, is a state agency and privately endowed educational institution. Its purpose is to collect, preserve, exhibit, and interpret art, and to encourage the study of the arts. Through the Office of Statewide Partnerships program, the museum offers curated exhibitions, arts-related audiovisual programs, symposia, lectures, conferences, and workshops by visual and performing artists. In addition to presenting a wide array of special exhibitions, the museum provides visitors with the opportunity to experience a global collection of art that spans more than 6,000 years. VMFA’s permanent holdings encompass nearly 50,000 artworks, including the largest public collection of Fabergé outside of Russia, the finest collection of Art Nouveau outside of Paris, and one of the nation’s finest collections of American art. VMFA is also home to important collections of Chinese art, English silver, and French Impressionist, Post-Impressionist, British sporting, and modern and contemporary art, as well as renowned South Asian, Himalayan, and African art. In May 2010, VMFA opened its doors to the public after a transformative expansion, the largest in its history.

Spurrier Group is a marketing partner dedicated to measurable ROI. Founded in 1996, we have created and launched customized marketing campaigns that capture audiences and achieve exceptional results for a wide variety of global, national and regional clients. Today, Spurrier Group is one of the most respected marketing and media agencies in the Mid-Atlantic region. In fact, we were recently ranked as one of the top twenty advertising agencies in the Washington D.C. metropolitan region, and we are consistently listed among the top agencies in Richmond.

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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