After building PR campaigns, studying personal branding and obtaining a Master’s from American University, Mima Firdaws knew that her number one passion centered in public relations, reports Technical.ly dc, which added that “when a friend, Amine Kriem, approached her about a social networking platform centered on video content, Firdaws dove in head-first. Why?

“Simply put, “It is about the people,” said Firdaws.

“Kriem and Firdaws now serve as the cofounders of iZoomIn, a social networking platform that centers on video profiles to build a more effective networking or marketing platform.

“But wait—can’t we use Instagram for that? Technically, yes, but let’s be real the ‘Gram was designed to capture and share the world’s moments.

“iZoomIn is not a platform to rate your popularity or acquire followers, rather it’s a platform to promote your game changing idea,” Firdaws told Technical.ly.

“Firdaws isn’t too worried about crossover competition or any social media fatigue as video content becomes an increasingly vital way to promote ventures and ideas.

“The Arlington, Va.–based company’s focus centers on those with a particular message interested in bringing change to an industry or market. Ideally, the app will have a significant impact for startups, particularly at networking events.”