Nexstar Media Group, Inc. promoted Steven Blanchard to Vice President and General Manager of the company’s broadcasting and digital operations in Richmond, Virginia, including WRIC-TV (ABC DMA #56), wric.com, and their related digital and social media channels.
Blanchard, states a release, “brings nearly thirty years of broadcast sales and management experience to his new role. Throughout his career, he has consistently grown revenue and profitability by identifying and cultivating accretive, non-traditional revenue through a variety of innovative cross-platform marketing initiatives and sponsorship opportunities. Mr. Blanchard has demonstrated the ability to build highly-successful collaborative sales teams everywhere he has worked, and he has a keen understanding of the importance of creating unique and innovative strategies to serve a variety of advertising and marketing clients.”
Since 2013, Blanchard has served as Director of Sales for WFLA-TV (NBC), WTTA-TV (CW) and WSNN, Nexstar’s media properties serving Florida’s Tampa/St. Petersburg/Sarasota market (DMA #12). From 2011 to 2013, he served as General Sales Manager at WNCN-TV (CBS) in Raleigh, North Carolina (DMA #22), where he was responsible for all sales operations across multiple platforms, and drove consistent increases in revenue share.
Commenting on his appointment, Blanchard said, “I’m grateful to Nexstar for this promotion and excited to be joining the team at WRIC-TV. This is a great television station with a rich history, and when you combine it with Nexstar’s commitment to local content and the unique and innovative cross-platform advertising solutions offered to its viewers and clients, the result gives us a distinct advantage over our competitors. I see a lot of opportunity for growth ahead.”