According to a release, Innes will be responsible for “maximizing the effectiveness of the clients’ videos by focusing on efficient and creative ways to reach their audiences.”
“Diana’s ability to think critically, creatively and ahead of the competition captured us immediately,” said John Sherman, Storyfarm’s chief executive officer. “She’s concerned about what’s happening today and even more about what’s happening tomorrow, beyond the last ‘click.’ Everyone is doing something with video distribution, but no one is doing it well enough. Diana’s specialization in video audience engagement will help clients make the most of their videos, making them as effective as they are compelling.”
“Online video is projected to make up 82% of overall consumer web traffic in 2020,” said Innes. “This is very exciting because we can work so closely with these clients and not only provide them with a video product, but also a plan of action in terms of a marketing strategy.”
Prior to joining the Storyfarm team, Innes worked as an Online Marketing Manager for Laureate Education Inc. in Baltimore, where she managed digital strategies across multiple channels—including video— for Walden University. She also produced two Emmy Award-winning television specials as a Producer for Maryland Public Television and a Production Assistant for WBAL-TV. Storyfarm is a Capitol Communicator sponsor.