Study shows waning trust in mainstream TV news as political fervor and tribalism surge, states MediaPost
After years of tracking the relative trust that regular viewers have in the TV news networks they watch, the major mainstream outlets are trending downward, while right-wing outlets are on the rise. That’s the finding of the most recent semi-annual study conducted by brand researcher Brand Keys for MediaPost.
The analysis, based on Brand Keys proprietary methodology, represents surveys of more than 5,000 U.S. adults who are regular viewers (watching at least three times weekly) of each network, and it found that Fox News is ascendant, while MSNBC, the BBC, CNN, PBS, ABC, NBC and Bloomberg news programming are all waning in terms of perceived trust among regular viewers.
The most recent analysis, conducted this month, also is the first to rate right-wing news outlets OAN and Newsmax, and found they have perceived trust ratings as high or higher than any of the mainstream news outlets, states MediaPost.
More here.
