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Home » Sun to Stop Publishing “b”

Sun to Stop Publishing “b”

by | Aug 12, 2015

The Baltimore Sun Media Group will stop publishing its free weekly tabloid newspaper “b” at the end of August.

According to a report in The Sun, “officials said the tabloid is profitable but that its advertising business and readers overlapped with alternative weekly City Paper, which the company acquired last year, and the Baltimore Sun’s Friday entertainment section, WKND.”

“Ceasing the production of b allows us to strategically focus our resources on our growing assets within our portfolio,” spokeswoman Renee Mutchnik said in a statement.

The Sun reported that the last issue of b will come out Aug. 27. The decision will not result in any layoffs, and the 20 employees who worked on b will continue to work for other Sun publications, according to the spokesperson. b was  launched in 2008.

Photo: The Sun

About the Author

Jeffrey Davis

Jeffrey A. Davis, APR has more than 25 years of news media and national public relations experience and heads J. Davis Public Relations, LLC, a PR and social media consultancy. A three-time PRSA Maryland president, he serves as Maryland regional editor for the Capitol Communicator and is co-founder of Podville Media in D.C. where he co-hosted the "Practically Social" podcast. Jeff is the regional representative of the national Public Relations Consultants Group (PRCG). He began his career as a reporter at daily newspapers in Ohio, New Jersey and at the Capital Gazette in Annapolis.

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