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Home » Survey finds many people really dislike the new Twitter X logo

Capitol Communicator has a report that as X loses monthly users, LinkedIn ad prices increased as much as 30%.

Survey finds many people really dislike the new Twitter X logo

by | Jul 27, 2023

People don’t respond well to social media logos generally, but they really dislike the new Twitter X, according to a study of 500 people by ad-testing company System1 Group.

According to MediaPost, “System1 Group used its new Test Your Idea program, which the company developed this year and which is similar to its ad-scoring program Test Your Ad. Both programs measure consumers’ real-time emotional responses to sight, sound and motion, and produce predictive scores indicating potential for short- and long-term profitability.

“The report details Emotional Response – what audiences feel (e.g., happiness, disgust, contempt) and how intensely they feel it.”

The 500 testers evaluated the new X logo against the old Twitter logo and the logos of Reddit, Threads and Truth Social.   MediaPost states that the X logo “elicited the highest Emotional Intensity score and drew the highest amount of “disgust” among respondents, per the System 1 assessment.”

More here.

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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