People don’t respond well to social media logos generally, but they really dislike the new Twitter X, according to a study of 500 people by ad-testing company System1 Group.
According to MediaPost, “System1 Group used its new Test Your Idea program, which the company developed this year and which is similar to its ad-scoring program Test Your Ad. Both programs measure consumers’ real-time emotional responses to sight, sound and motion, and produce predictive scores indicating potential for short- and long-term profitability.
“The report details Emotional Response – what audiences feel (e.g., happiness, disgust, contempt) and how intensely they feel it.”
The 500 testers evaluated the new X logo against the old Twitter logo and the logos of Reddit, Threads and Truth Social. MediaPost states that the X logo “elicited the highest Emotional Intensity score and drew the highest amount of “disgust” among respondents, per the System 1 assessment.”