Susan G. Komen Maryland Taps Planit to Reinvigorate Race for the Cure

Baltimore’s Planit has announced a partnership with Susan G. Komen® Maryland and unveiled its #onestepcloser hashtag and creative for the affiliate’s iconic Race for the Cure event set for Oct. 25 in Hunt Valley.

Planit, which responded to Komen’s RFP in March, will work to reinvigorate interest in what is the largest charitable footrace and one of the top five fundraisers in Maryland with the 2015 goal of raising $2 million.

“The Race is an incredible movement that gets us one step closer to finding the cure for breast cancer, and each year we look to make it more fruitful and experiential than the last,” Kim Marzullo, Race and development manager for Komen Maryland said in a press release. “This year we’ve made changes to do just that and have tapped Planit to not only effectively communicate those changes, but deliver the transformative energy they are well known for to our Race.”

The multifaceted campaign will refresh the Race’s theme, collateral, TV and radio spots, digital ads and website assets while providing strategic public relations and social media support to communicate race details to local media and participants on a traditional and digital level.

“We are incredibly humbled to have the opportunity to create a campaign that will directly impact Maryland breast cancer programs and fuel groundbreaking research,” said Rich Reiter, creative director at Planit.

Registration is now open for the 23rd Annual Komen Maryland Race for the Cure in Hunt Valley, Maryland, at Shawan and McCormick Roads.