fbpx

Home » Susan G. Komen Maryland Taps Planit to Reinvigorate Race for the Cure

Susan G. Komen Maryland Taps Planit to Reinvigorate Race for the Cure

by | Jul 10, 2015

Baltimore’s Planit has announced a partnership with Susan G. Komen® Maryland and unveiled its #onestepcloser hashtag and creative for the affiliate’s iconic Race for the Cure event set for Oct. 25 in Hunt Valley.

Planit, which responded to Komen’s RFP in March, will work to reinvigorate interest in what is the largest charitable footrace and one of the top five fundraisers in Maryland with the 2015 goal of raising $2 million.

“The Race is an incredible movement that gets us one step closer to finding the cure for breast cancer, and each year we look to make it more fruitful and experiential than the last,” Kim Marzullo, Race and development manager for Komen Maryland said in a press release. “This year we’ve made changes to do just that and have tapped Planit to not only effectively communicate those changes, but deliver the transformative energy they are well known for to our Race.”

The multifaceted campaign will refresh the Race’s theme, collateral, TV and radio spots, digital ads and website assets while providing strategic public relations and social media support to communicate race details to local media and participants on a traditional and digital level.

“We are incredibly humbled to have the opportunity to create a campaign that will directly impact Maryland breast cancer programs and fuel groundbreaking research,” said Rich Reiter, creative director at Planit.

Registration is now open for the 23rd Annual Komen Maryland Race for the Cure in Hunt Valley, Maryland, at Shawan and McCormick Roads.

About the Author

Jeffrey Davis

Jeffrey A. Davis, APR has more than 25 years of news media and national public relations experience and heads J. Davis Public Relations, LLC, a PR and social media consultancy based in Baltimore. A three-time PRSA Maryland president, he serves as Baltimore regional editor for the Capitol Communicator and is co-founder of Podville Media in D.C. where he co-hosted the "Practically Social" podcast. He began his career as a reporter at daily newspapers in Ohio, New Jersey and at the Capital Gazette in Annapolis.

0 Comments

Trackbacks/Pingbacks

  1. Susan G. Komen Maryland Taps Planit to Reinvigorate Race for the … ← Delmarva News - […] Jeff Davis Baltimore’s Planit has announced a partnership with Susan G. Komen® Maryland and unveiled […]

Submit a Comment

Your email address will not be published.

Sponsors

Brand Creep

SEARCH FOR ADVERTISING, MARKETING & PR AGENCIES, PROFESSIONALS AND SERVICES

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.
CHOOSE AN AGENCY OR INDIVIDUAL DIRECTORY OR COMPREHENSIVE PROFILE PLAN.

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.CHOOSE AGENCY SELECT
TO REQUEST MORE INFORMATION & STREAMLINE RFPs

Find out more  Powered by COMMUNICATIONSMATCHTM

CAPITOL COMMUNICATOR CAREER CENTER SEARCH RESULTS (JOBS IN MULTIPLE LOCATIONS)

MEDIA KIT

Recent Comments

Categories

Events

 

SUBSCRIBE