PR Lessons Nonpolitical Practitioners Can Learn From the Midterm Elections
Note: In this opinion column, Arthur Solomon examines the 2026 midterm elections and the lessons political campaigns offer public relations professionals. The political analysis and opinions expressed are his own…
ChatGPT ads reach shoppers early in decision process
ChatGPT ads have grown to more than 200,000 ad placements since OpenAI began selling ads on the platform – making this the first holiday…
Update: Local digital advertising growing nearly twice as fast as previously forecast, states new report
In a major update to its tracking of local ad spending, Borrell Associates doubled its estimates for the growth of local digital ad spending…
What the MarCom Summit DC Told Us About Your Next Agency Search
By Robert Udowitz, Principal, RFP Associates The MarCom Summit in DC on October 14 packed marketing, PR, public affairs, advertising, and media into one…
Holiday Shoppers Will Spend More but Buy Less This Season, According to Agile Brand Guide Predictions
The Agile Brand released its 2026 holiday shopping predictions, forecasting US holiday retail sales growth of 3.0% to 3.5% this season—below…
Number of radio stations with a religion format "just keeps on growing"
The religion format — including radio stations featuring religious teaching, hymns and other related content — just keeps on growing, according to Inside Radio/PrecisionTrak’s…
The logic behind TV ads for auto insurance
Every time I watch a TV ad for an auto insurance company, I question why they are so disconnected from the products they are…
Mr. Magazine™ Interview: Nick Norlen on the Power of Human Creativity
In a world of endless scrolling, AI-generated content and shrinking attention spans, Nick Norlen is building something refreshingly different. His magazine, Paper Airplane,…
One-fifth of independent agencies will be gone in 2027, predicts Forrester
Forrester, a market research and consulting firm, predicts that 20% of independent agencies will be squeezed out of the market in 2027, reports MediaPost.…
Phil Nardone on 2027, AI and the changing value of communications
By Fay Shapiro It’s always a pleasure catching up with Philip A. Nardone Jr., CEO of PAN Communications. Phil and I have known each other for years, and I’ve always
Younger adults likely to get news on TikTok
TikTok is primarily known for short-form video sharing, but it has also become a common place for people to get news. A fifth of U.S. adults regularly get news on
Marketing leaders discuss how their organizations stand out in crowded markets at Mid-Atlantic MarCom Summit
Marketing leaders are expected to drive revenue and improve the customer experience, yet many CEOs still don’t see marketing as a primary growth lever. That tension, states a Chief Marketer
Hundreds of communicators attend Mid-Atlantic MarCom Summit ADWKDC
The Mid-Atlantic MarCom Summit brought together hundreds of marketing, advertising, public relations, communications and media professionals on Oct. 14 at the MLK Library Conference Center in D.C. for a day
Wikipedia Chaos Index moves slightly down in October
In October, the Wikipedia Chaos Index moved very slightly down to 87, keeping it at the same High range it has been throughout 2026. The platform remains highly volatile, so
Subscription department, we have a problem.
By Dennis Goris Any use, duplication, or distribution internally or externally without the express permission of Goris Communications is prohibited and may be unlawful.
