2026 Prediction: Agentic orchestration and reassertion of the human voice
By Josh Greene, CEO, The Mather Group We see two major trends in 2026. They are Agentic Orchestration and the Reassertion of the Human Voice. We’ll see a lot…
The new rules of PR heading into 2026: Why human connection still wins
By Sean O’Leary, SVP, Susan Davis International In 2025, a press release can appear on hundreds of news feeds in seconds, and still…
2026 Prediction: An AI reset is coming for PR leaders and media strategy
By Jeffrey Davis, APR, J. Davis Public Relations, LLC and Regional Editor, Capitol Communicator 1. AI acceptance to grow AI done the right way…
2026 Prediction: The year will present “a unique opportunity” for clients seeking an agency
By Steve Drake, Principal, RFP Associates, LLC The bloodletting in the multinational PR agency space this year and last has created a unique opportunity…
A “harsh reality” going into 2026 and beyond
Days after Omnicom closed its acquisition of Interpublic Group, reports ADWEEK, “U.S. employees returned from Thanksgiving break to a harsh reality: thousands of…
2026 Prediction: PR and communications industry’s consolidation accelerates “dramatically”
By Robert Udowitz, Senior Associate, Gould+Partners In the M&A marketplace, 2026 will be remembered as the year the PR and communications…
Facebook redesign focuses on Gen Z and making the platform feel more like Instagram
Meta is in the process of revamping its original social platform, announcing a Facebook redesign aimed at promoting popular features among younger users, such…
Meta removed millions of scam ads in 2025
Meta Platforms removed more than 134 million scam advertisements across its family of apps in 2025. The company also disrupted nearly 12 million accounts…
Thousands to be fired following Omnicom-Interpublic Group merger
Advertising agency giant Omnicom’s $9 billion merger with fellow ad firm Interpublic Group is a done deal. Now, states Business Insider, come the…
By the numbers: The most widely used online platforms
YouTube and Facebook are the most widely used online platforms, according to a study by Pew Research, reports MediaPost. Among all social sites, continues…
Digital now accounts for more than 80% of U.S. advertising, states Inside Radio post
The U.S. advertising market is finishing 2025 in a stronger position than it began the year, driven largely by better-than-expected digital…
YouTube and Facebook dominate US social media landscape, states Pew study
A new Pew Research Center survey finds that YouTube and Facebook continue to dominate the social media landscape in the U.S., even as…
‘We’re building the iceberg we’re going to hit’ | The AI Debate
Baltimore-based Early Light Media invited their Baltimore competitor John Sherman, CEO of Storyfarm and founder of the Ai Risk Network into their “The…
Grokipedia: What communicators need to know about the new AI-Powered encyclopedia
Grokipedia, developed by xAI (Elon Musk’s AI company), launched its beta version last week, presenting itself as an AI-powered alternative to Wikipedia.…
Changing consumer preferences make coffee delivery – with food – a billion dollar business for Starbucks
Coffee delivery is a billion business for Starbucks. The news is interesting because, states an online report, restaurant sales and traffic, in general, slowed…
