Agency CEO “thrilled” to welcome new assistant AE
— A surge of intense excitement and pleasure — I posted the following on LinkedIn last week and it generated quite a response, in just seven days receiving 94,671 impressions, 729…
NPR editor Uri Berliner resigns with blast at new CEO, reports NPR
NPR senior business editor Uri Berliner has resigned, citing the response of the network’s chief executive to his outside essay accusing NPR of…
CMOs should prioritize the U.S. Hispanic market or “kiss your careers goodbye,” states Hispanic Marketing Council
The Hispanic Marketing Council (HMC), based in Fairfax, Va, launched a campaign calling on the advertising and marketing industries to “Stop Latino Coating.” The…
Wikipedia Chaos Index for April 2024
The Wikipedia Chaos Index sits at 70 for April, an increase of 6% from March. This is most likely due to a significant increase…
New edition of Customer Experience book by Greg Kihlström discusses how brands can measure and maintain their competitive advantage
As the primary method of competitive differentiation between most brands today, customer experience is as important as ever to the enterprise. While most companies…
Top insights for Generation Z marketing: Williams Whittle Gen Z media habits survey
By Kelly Callahan-Poe, President, Williams Whittle In February 2024, Williams Whittle conducted a third annual survey of 12–27-year-olds (“Gen Z”…
Reacting to the Cultural Pulse: How Brands can stay relevant and agile in today’s market
By Sakia Stewart, Response Labs As strategists, we all aspire to create a marketing strategy that goes viral and ends up on national news…
Brands demand stronger AI safeguards in contracts with ad agencies, states Ad Age
Brands are demanding stronger AI safeguards in their contracts with ad agencies, setting up tension between marketing firms, which are racing to adopt generative…
The power (and ROI) of telling customers thank you
By Juliana Spadaro, Response Labs Our latest controlled marketing experiment reveals the results of a recent holiday campaign for one of our restaurant clients.…
“Paradigm-shifting” change ahead for media and advertising, states Inside Radio
The media and advertising industries are on the precipice of a paradigm-shifting change, reports Inside Radio. The IR post states: “Generative AI is…
Nielsen reports continued strong PSA results in 2023
As we all know, television is changing. Over the last five years, audiences and viewership have shifted. Nonprofit organizations and advertisers may wonder how…
Freshen Up Your Social Media: Spring Cleaning Strategies for Engaging Content
By Lexi Hodgson, Red Thinking 10 ways to spring clean your social media Set-it-and-forget social media strategy? Nope. Don’t even…
State of Wikipedia report for March 2024
After a significant increase to start 2024, the Wikipedia Chaos Index sits at 66 for the month of March, the same as it was…
Erdos Media names The Washington Post #1 as 2023 digital & print brand among opinion leaders
The Washington Post reports it is the #1 digital brand among opinion leaders and decision makers, according to the 2023 Opinion Leaders Study from…
BIA updates U.S. local advertising estimate for 2024 to $172 billion; indicating 9.3 percent growth from 2023
In its update to the 2024 U.S. Local Advertising Forecast, BIA Advisory Services, based in Chantilly, Va, estimates revenues across all media in…
