Election Night Sent Viewers Back to the News, and Back to Broadcast, New Madhive Data Shows
New research from Madhive shows where audiences actually went when the results came in on Tuesday, Nov. 3
FCC
The Midterms Changed The Calculus For Broadcast Consolidation
The Democratic sweep of Congress has given new urgency to questions facing broadcasters who have been planning around a more accommodating FCC.
AdImpact
D.C.-Based AdImpact and Madhive Integrate Local Ad Intelligence to Help Broadcasters
By now you've seen political spending is set to top $11.6B this campaign cycle. That figure is brought to you by…
