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Home » Tegna Tackles Coronavirus with “Facts Not Fear”

Capitol Communicator reports that Tegna, based in Tysons, VA, will be acquired for $5.4 billion by Standard General L.P.

Tegna Tackles Coronavirus with “Facts Not Fear”

by | Mar 10, 2020

As news media companies face myriad challenges in the wake of the coronavirus outbreak — sensitively balancing resourceful information delivery with a duty to keep social panic contained, while also protecting the well-being of their own employees — TVNewsCheck reports that Tegna, based in Tysons, VA, is going public with what it calls a “Facts Not Fear” approach to coronavirus reporting.

““With 49 newsrooms across the country, each with different levels of exposure to the virus, our news leadership has been focused on responsible reporting and ensuring we are presenting our viewers a calm, common-sense approach that puts the global, national and local situation into perspective,” Tegna said in an emailed statement to TVNewsCheck.

“The company added that the “Facts Not Fear” crisis coverage philosophy “involves leading with facts and ensuring our news product across all platforms is focused on providing context and perspective, and is not causing undue concern.””

In the U.S., TEGNA has 62 television stations, including WUSA-TV in Washington, D.C., and four radio stations in 51 markets from coast to coast.

More here.

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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