The C-360 Agency, an integrated communications agency specializing in public relations, marketing, social media, digital strategy and advertising, today announced the hire of Meghan Waite as account manager. In her new role, Waite is responsible for building and executing best-in-class B2B and B2C marketing strategies for the agency’s clients.
Waite joins C-360 from Stanley Black & Decker where she held various marketing communications positions during the past 12 years working on brands including DEWALT and CRAFTSMAN.
While at Stanley Black & Decker, most recently as senior brand manager, she built and led marketing teams immersed in six brands across 10+ product portfolios to drive demand for the largest global tool brands in the construction and industrial industries.
“Meghan is a strong senior-level addition to the team and brings solid experience working with internal teams and external subject matter experts, validating C-360’s fractional CMO value proposition,” said agency CEO Michael DeMos. “Our clients as well as our staff will benefit from her insights and experience leading communications for complex international brands.”
Waite holds a degree in marketing from the UMass Amherst Isenberg School of Management.
Based in Baltimore, the experienced C-360 team offers fractional CMO services, public relations and crisis communications; media planning and buying, including traditional and digital advertising; SEO (search engine optimization); SEM (paid search and display); website design and development; creative services, including graphic design and copywriting; social media (paid and organic); event planning; photography and videography. C-360 is a Capitol Communicator sponsor.