“While the idea behind The Change Agencies is simple, the challenge is not,” adds Finzel. “LGBTQ people, people of color and other communities not traditionally part of the national conversation are increasingly being marginalized in communications programs, denigrated in the media, and attacked in the streets. It’s long past time for the public relations industry to represent and reflect all of the people it serves and for diverse communicators to collaborate to help clients effectively approach, address, and answer this growing challenge. That’s why we’re here – and why we are growing.”
The Change Agencies adds five firms
DC-based agency RENEWPR announced that the national network of multicultural and LGBTQ owned and operated firms it helped launch in 2019 has added five new firms as members. Joining RENEWPR and its two managing partner agencies as members of The Change Agencies are Siarza in Albuquerque and San Diego; Avila Creative, Inc. of Chicago; Athena Communications in Milwaukee; Bernadette Davis Communications in Plano, Texas, and Orlando; and Zaid Communications in Miami.
According to Ben Finzel, president of RENEWPR and one of the Managing Principals of The Change Agencies, these five new members “will work with RENEWPR and its managing partner agencies, Mahogany Xan in Phoenix and MuchPR in New York City, in offering inclusive communications advice, counsel and outreach to effectively represent, engage and connect with African American, Asian American, Hispanic and LGBTQ communities. Utilizing a collaborative working approach, The Change Agencies helps businesses and organizations communicate across cultures, ensuring that outreach and marketing to diverse communities are culturally appropriate, sensitive, and meaningful. Every agency owner is either African-American, Asian-American, Hispanic, and/or LGBTQ and six of the eight member agency leaders are women.”
The Change Agencies network, states Finzel, “is supported by an Advisory Council of diverse industry leaders with significant multicultural and/or LGBTQ experience and expertise. Each member of the Advisory Council is a respected, nationally-recognized industry thought leader and practitioner in one or more of the sectors represented by The Change Agencies. These leaders provide advice, counsel, and connections to help The Change Agencies grow and serve clients.”
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