Join distinguished professors and authors Noel Capon, Columbia University Business School, author of Managing MARKETING in the 21st CenturyAmy C. Edmondson, Harvard Business School, author of The Fearless Organization; and Jeffrey Henning, Chief Research Officer of Researchscape, for a discussion on a value-based strategic approach to responding to COVID-19.

The panel will be moderated by John Greco, Founder & Chair of the Marketing IMPACT  Council™, former CEO of the Direct Marketing Association, and Simon Erskine Locke, Founder & CEO of CommunicationsMatch™.

This complimentary webinar is open to the Marketing IMPACT Council™ and CommunicationsMatch™ communities, as well as those of our supporting partners,  the Financial Communications Society and Capitol Communicator. It is the first in a series of Marketing IMPACT Council™ webinars addressing “Strategy, Marketing, and Communications in a COVID-19 Impacted World.”

This webinar will address:

  • The need for businesses and nonprofits to reevaluate, adapt, and reposition their value propositions, and reset strategy/messaging for a new world.
  • The importance of research and engaging with all stakeholders to understand how to create the greatest value for them.
  • Why leaders need to have the courage to embrace uncertainty and unite their teams to succeed.

“The COVID-19 Reset” is an opportunity for leaders and their teams (internal and external) to engage at all levels to directly connect strategy, marketing and communications, and maximize value.

Date & Time:  May 6TH, 12 PM (Noon) EDT 


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