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Home » The COVID-19 Reset: A Value-Based Strategic Path Forward (Webinar) 

The COVID-19 Reset: A Value-Based Strategic Path Forward (Webinar) 

by | Apr 28, 2020

Join distinguished professors and authors Noel Capon, Columbia University Business School, author of Managing MARKETING in the 21st CenturyAmy C. Edmondson, Harvard Business School, author of The Fearless Organization; and Jeffrey Henning, Chief Research Officer of Researchscape, for a discussion on a value-based strategic approach to responding to COVID-19.

The panel will be moderated by John Greco, Founder & Chair of the Marketing IMPACT  Council™, former CEO of the Direct Marketing Association, and Simon Erskine Locke, Founder & CEO of CommunicationsMatch™.

This complimentary webinar is open to the Marketing IMPACT Council™ and CommunicationsMatch™ communities, as well as those of our supporting partners  -CommPRO.biz,  the Financial Communications Society and Capitol Communicator. It is the first in a series of Marketing IMPACT Council™ webinars addressing “Strategy, Marketing, and Communications in a COVID-19 Impacted World.”

This webinar will address:

  • The need for businesses and nonprofits to reevaluate, adapt, and reposition their value propositions, and reset strategy/messaging for a new world.
  • The importance of research and engaging with all stakeholders to understand how to create the greatest value for them.
  • Why leaders need to have the courage to embrace uncertainty and unite their teams to succeed.

“The COVID-19 Reset” is an opportunity for leaders and their teams (internal and external) to engage at all levels to directly connect strategy, marketing and communications, and maximize value.

Date & Time:  May 6TH, 12 PM (Noon) EDT 

LEARN MORE and REGISTER HERE

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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