The COVID-19 Reset: A Value-Based Strategic Path Forward (Webinar)
Join distinguished professors and authors Noel Capon, Columbia University Business School, author of Managing MARKETING in the 21st Century; Amy C. Edmondson, Harvard Business School, author of The Fearless Organization; and Jeffrey Henning, Chief Research Officer of Researchscape, for a discussion on a value-based strategic approach to responding to COVID-19.
The panel will be moderated by John Greco, Founder & Chair of the Marketing IMPACT Council™, former CEO of the Direct Marketing Association, and Simon Erskine Locke, Founder & CEO of CommunicationsMatch™.
This complimentary webinar is open to the Marketing IMPACT Council™ and CommunicationsMatch™ communities, as well as those of our supporting partners -CommPRO.biz, the Financial Communications Society and Capitol Communicator. It is the first in a series of Marketing IMPACT Council™ webinars addressing “Strategy, Marketing, and Communications in a COVID-19 Impacted World.”
This webinar will address:
- The need for businesses and nonprofits to reevaluate, adapt, and reposition their value propositions, and reset strategy/messaging for a new world.
- The importance of research and engaging with all stakeholders to understand how to create the greatest value for them.
- Why leaders need to have the courage to embrace uncertainty and unite their teams to succeed.
“The COVID-19 Reset” is an opportunity for leaders and their teams (internal and external) to engage at all levels to directly connect strategy, marketing and communications, and maximize value.
Date & Time: May 6TH, 12 PM (Noon) EDT
