Home » The Creative Now: A Chat with Diane Cook-Tench, CCO of Brandgoodness

The Creative Now: A Chat with Diane Cook-Tench, CCO of Brandgoodness

by | Mar 22, 2020

By Cade Martin

As a kid I spent many a dinner at a table surrounded by parents friends, an eclectic cast of characters — sculptors, writers, painters, creatives. That thread of creative community has remained in our offices, our teams, and our collaborations. But that thread feels thinner in this moment. 

So I asked, with the purpose of sharing and supporting and caring for this creative community in its current, uncertain reality. I asked what people are doing, how they are feeling, how they are sparking creativity. It feels important to share what we do, when we can’t do all our doing.

Reaching out first to some of the talented people I’ve had the good fortune to profile though the Capitol Communicator profile series.  It’s my version of a virtual dinner table of sorts. Grab a chair. 


Diane Cook-Tench – CCO of Brandgoodness.

What, if anything, are you doing differently?

I just began taking a creative writing course with a group of about 10 people via Zoom. We’re writing three short pieces during each class and sharing them with each other. The creativity and connection with others has felt surprisingly good.

Are you staying creatively active?

I’ve downloaded two artistic apps, Procreate and Sketchbook. I’m committing 30mins./hour each day to play with these tools and learn how to create digital artwork.

Procreate is helping me draw my garden beds, detail their plants and plan for future plantings.

Using Google Arts & Culture, I’ve toured The Van Gogh Museum and the Monets at the Art Institute of Chicago. 

How are you sparking yourself creatively? 

I’ve just turned an unused guest bedroom into an art studio. I’ve got a couple of canvasses and paints set up for both oils and watercolors.

After learning through Ancestry.com that some of my ancestors lived in a small Italian town hundreds of years ago, I’m virtually strolling down the same streets they walked via the Google Earth app. Some of the screenshots I’ve taken could become reference for paintings.

I’m also watching one Ted Talk a day to inspire myself and learn more.




Check out Diane’s Capitol Communicator profile here.

About the Author

Cade Martin

The only child of a university art professor and freethinker mother, Cade Martin grew up surrounded by shapes and images. His love of art grew out of summer vacations filled with trips to galleries, museums and art studios. At home he often found himself around the dinner table with an eclectic cast of characters – sculptors, writers and painters. They paraded through his childhood, shaping his art foundation and forming his appreciation for the candid beauty found in people from all walks of life. Cade’s been chasing characters ever since. He seeks out their stories-told through the architecture of their faces or the costumes they wear-whether he’s on a commercial production or setting up an Avedon-like photo booth at Comic Con. They are the heroes in his pictures. His thirst for capturing adventures took its hold while shooting stills on movie sets and then as a photographer for National Geographic covering the railways of India. And it is that sense of adventure that Cade brings to his productions elevating the ordinary to the extraordinary with a cinematic touch. It’s not just a picture. He’s committed to the experience, building beautiful environments and, sometimes for his portraits, simply building trust. A talented storyteller, Cade splits his time between the East and West Coasts creating images for editorial, advertising, fashion, and lifestyle clients


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