Home » The Creative Now: A Chat with Jim Lansbury, Co-Founder and Chief Creative Officer of RP3 Agency

The Creative Now: A Chat with Jim Lansbury, Co-Founder and Chief Creative Officer of RP3 Agency

by | Apr 2, 2020

By Cade Martin

As a kid I spent many a dinner at a table surrounded by parents friends, an eclectic cast of characters — sculptors, writers, painters, creatives. That thread of creative community has remained in our offices, our teams and our collaborations. But that thread feels thinner in this moment. 

So I asked, with the purpose of sharing, and of supporting and caring for this creative community in its current, uncertain reality. I asked what people are doing, how they are feeling, how they are sparking creativity. It feels important to share what we do, when we can’t do all our doing.

Reaching out first to some of the talented people I’ve had the good fortune to profile though the Capitol Communicator portrait series.  It’s my version of a virtual dinner table of sorts. Grab a chair. 

Jim Lansbury – Co-Founder and Chief Creative Officer of RP3 Agency

Jim, what, if anything, are you doing differently?

Everything! Working from home occasionally is one thing, but now that it’s a full-time reality you have to work hard to maintain connections. For example, we’re trying to do all calls by video, not just phone. And we’re hosting all agency hangouts, happy hours, etc., at least a few times per week.

Are you staying creatively active?

Trying to. Besides keeping projects going, we are thinking proactively on ways we can help our clients navigate these uncertain times. For example, we recently scrambled our Content Lab team to shoot some high-quality B-roll for Giant Food, given the surge of media coverage they are getting. We’re thinking a lot about what will work in social media for various clients. And considering some fun internal projects to keep morale high. We’ll also use this down time to get to some of those internal projects like case studies, thought leadership pieces, new website content etc. that always seem to get pushed to the back burner.

How are you sparking yourself creatively?

I’m trying to follow all the usual industry blogs, looking for anything not virus-related. It’s award show season, so I’ve remotely judged a few shows and am trying to stay on top of the winning work. That’s one way to stay inspired. I’m also checking in with former colleagues, freelancers, production partners, etc., to see how they’re coping. And I’m sure there’s a COVID-19 inspired movie or sitcom script I should be working on…


Jim’s Capitol Communicator profile can be found here. 

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Stay current by subscribing to our newsletters by clicking on the subscribe link in the footer of this website and by checking in regularly with Capitol Communicator.


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