The Creative Now: A Chat with Laura Van Eperen, CEO, Van Eperen
By Cade Martin
As a kid, I spent many a dinner at a table surrounded by friends of my parents, an eclectic cast of characters — sculptors, writers, painters, creatives. That thread of creative community has remained in our offices, our teams, and our collaborations. But that thread feels thinner in this moment.
So I asked, with the purpose of sharing, and of supporting and caring for this creative community in its current, uncertain reality. I asked what people are doing, how they are feeling, how they are sparking creativity. It feels important to share what we do, when we can’t do all our doing.
Reaching out first to some of the talented people I’ve had the good fortune to profile though the Capitol Communicator portrait series. It’s my version of a virtual dinner table of sorts. Grab a chair and listen in to my conversation with Laura Van Eperen, CEO, Van Eperen.
Laura, what, if anything, are you doing differently?
Our Van Eperen team meets up for virtual happy hour each Wednesday afternoon to stay connected socially. It is a nice mid-week reprieve from the sequestered routine of working from home.
Are you staying creatively active?
Every day in agency life – virtual or not – pushes me creatively! COVID has many of our clients thinking outside of the box and it causes us to stretch, adapt and rise to the occasion. Agency life always delivers a thrilling ride.
How are you sparking yourself creatively?
I’ve had the ability to start and end my days by taking more walks in my lovely, heavily treed neighborhood. These walks have become restorative and empowering as I move and think among the towering, green foliage.
