By Cade Martin

As a kid, I spent many a dinner at a table surrounded by friends of my parents, an eclectic cast of characters — sculptors, writers, painters, creatives. That thread of creative community has remained in our offices, our teams, and our collaborations. But that thread feels thinner in this moment.

So I asked, with the purpose of sharing, and of supporting and caring for this creative community in its current, uncertain reality. I asked what people are doing, how they are feeling, how they are sparking creativity. It feels important to share what we do, when we can’t do all our doing.

Reaching out first to some of the talented people I’ve had the good fortune to profile though the Capitol Communicator portrait series.  It’s my version of a virtual dinner table of sorts. Grab a chair and listen in to my conversation with Leigh George, Founder of freedom.

Leigh, what, if anything, are you doing differently?

I’m thinking much more broadly about my role in the world, and what I can do for others. I keep asking myself: What do I have to offer not just my branding and marketing clients but my network, my community and beyond. It’s so easy to feel powerless in this crisis. I’ve found that reaching out to others is one of the few things I have control over right now, and it’s a gesture that makes me feel good.

Are you staying creatively active?

In January I started a daily writing practice. I committed to publishing something about branding and marketing on social media everyday. My goal is to write about a topic others would find valuable and gain some insight from. When the pandemic hit, the practice gained new value as it became an important way for me to connect with others during this socially isolating time. 

 How are you sparking yourself creatively?

I continue to try to reframe the uncertainty we face daily as an opportunity for innovation. I’m much more experimental, testing out new approaches and exploring new opportunities. I’ve also amped up my curiosity. People’s needs and priorities changed virtually overnight. Immersing myself in these shifts and behaviours has helped me be more empathetic and compassionate during this crisis.

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