Home » The Creative Now: A Chat with Leigh George, Founder of freedom

Capitol Communicator has a report on a virtual dinner involving photographer Cade Martin and Leigh George, Founder of freedom

The Creative Now: A Chat with Leigh George, Founder of freedom

by | Jun 3, 2020

By Cade Martin

As a kid, I spent many a dinner at a table surrounded by friends of my parents, an eclectic cast of characters — sculptors, writers, painters, creatives. That thread of creative community has remained in our offices, our teams, and our collaborations. But that thread feels thinner in this moment.

So I asked, with the purpose of sharing, and of supporting and caring for this creative community in its current, uncertain reality. I asked what people are doing, how they are feeling, how they are sparking creativity. It feels important to share what we do, when we can’t do all our doing.

Reaching out first to some of the talented people I’ve had the good fortune to profile though the Capitol Communicator portrait series.  It’s my version of a virtual dinner table of sorts. Grab a chair and listen in to my conversation with Leigh George, Founder of freedom.

Leigh, what, if anything, are you doing differently?

I’m thinking much more broadly about my role in the world, and what I can do for others. I keep asking myself: What do I have to offer not just my branding and marketing clients but my network, my community and beyond. It’s so easy to feel powerless in this crisis. I’ve found that reaching out to others is one of the few things I have control over right now, and it’s a gesture that makes me feel good.

Are you staying creatively active?

In January I started a daily writing practice. I committed to publishing something about branding and marketing on social media everyday. My goal is to write about a topic others would find valuable and gain some insight from. When the pandemic hit, the practice gained new value as it became an important way for me to connect with others during this socially isolating time. 

 How are you sparking yourself creatively?

I continue to try to reframe the uncertainty we face daily as an opportunity for innovation. I’m much more experimental, testing out new approaches and exploring new opportunities. I’ve also amped up my curiosity. People’s needs and priorities changed virtually overnight. Immersing myself in these shifts and behaviours has helped me be more empathetic and compassionate during this crisis.

About the Author

Cade Martin

The only child of a university art professor and freethinker mother, Cade Martin grew up surrounded by shapes and images. His love of art grew out of summer vacations filled with trips to galleries, museums and art studios. At home he often found himself around the dinner table with an eclectic cast of characters – sculptors, writers and painters. They paraded through his childhood, shaping his art foundation and forming his appreciation for the candid beauty found in people from all walks of life. Cade’s been chasing characters ever since. He seeks out their stories-told through the architecture of their faces or the costumes they wear-whether he’s on a commercial production or setting up an Avedon-like photo booth at Comic Con. They are the heroes in his pictures. His thirst for capturing adventures took its hold while shooting stills on movie sets and then as a photographer for National Geographic covering the railways of India. And it is that sense of adventure that Cade brings to his productions elevating the ordinary to the extraordinary with a cinematic touch. It’s not just a picture. He’s committed to the experience, building beautiful environments and, sometimes for his portraits, simply building trust. A talented storyteller, Cade splits his time between the East and West Coasts creating images for editorial, advertising, fashion, and lifestyle clients


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