Home » The Creative Now: A Chat with Mike Smith, SVP Public Relations, Yes&

Capitol Communicator reports that Cade Martin is holding virtual conversations with people in the mid-Atlantic about how they are handling their work during COVID-19. In this interview he talks to

The Creative Now: A Chat with Mike Smith, SVP Public Relations, Yes&

by | Jul 21, 2020

By Cade Martin

As a kid, I spent many a dinner at a table surrounded by friends of my parents, an eclectic cast of characters — sculptors, writers, painters, creatives. That thread of creative community has remained in our offices, our teams, and our collaborations. But that thread feels thinner in this moment.

So I asked, with the purpose of sharing, and of supporting and caring for this creative community in its current, uncertain reality. I asked what people are doing, how they are feeling, how they are sparking creativity. It feels important to share what we do, when we can’t do all our doing.

Reaching out first to some of the talented people I’ve had the good fortune to profile though the Capitol Communicator portrait series.  It’s my version of a virtual dinner table of sorts. Grab a chair and listen in to my conversation with Mike Smith, SVP Public Relations, Yes&.

Mike Smith

Mike, what, if anything, are you doing differently?

 The pandemic has built perspective for me that we are just human beings passing through and there is great humility in all of the responses to coronavirus.

I have moved during this pandemic to our newly built home in Bethany Beach to ride-out the pandemic in a small Delaware town. The new digs allow me to run five miles every day on the ocean shore or at the many Delaware state parks where I see so much of nature. I’m able to see sea hawks catching fish at the salt marsh nearby, a red fox running through the pine forests and other wonderments of nature here.

I am very busy helping our clients pivot and cope with the market forces. For several clients, particularly in online education or remote technology services, this is “go time” and we had a story in the New York Times and on the AP with another to follow in the Wall Street Journal on whether or not traditional colleges will even open in the fall. Twenty million college kids need to continue to matriculate and online education will emerge stronger from social distancing. 

Are you staying creatively active?

Yes, we engage with the Agile Marketing system at Yes& which is highly collaborative. We have moved our meetings to Google Hangouts and are using Trello cards to develop stories and creative arcs for client engagements. I am able to brainstorm with the next gen PR people and digital rock stars who have new ideas on how to tackle traditional marcomm problems—and Yes& is committed to support clients who are worried about these headwinds and market forces. Our team also has virtual lunch room and other meet-up spots where we share the latest news on “Love is Blind” Netflix episodes.

I am also enrolled in a virtual racing series with my Seashore Striders running club. We have various targets to meet with races beyond 5K to a 10K, 5 miler to a 10 miler and now a half marathon to run. So there is some great support within this network on social media and the local Gannett papers have been following the charity runs— which have raised almost $8,000 for regional healthcare workers and the Red Cross.

How are you sparking yourself creatively?

Like so many of us who are senior communicators, I know that “This Too Shall Pass.” My wife Cheryl is an editor and content creator with Yes& and she is sort of my muse so we can brainstorm work together! I only hit the wall for one or two days when we faced mandatory lockdowns from Governors in Virginia and Maryland and self-quarantine; I felt my creative freedom to “move” somewhat impinged upon.

I am able to spark new creative thinking by getting a little more sleep (going to bed earlier!), really  pushing the exercise and joining Zoom calls with family and church community. It’s fun to go to Mass in my red terry cloth bathrobe!



About the Author

Cade Martin

The only child of a university art professor and freethinker mother, Cade Martin grew up surrounded by shapes and images. His love of art grew out of summer vacations filled with trips to galleries, museums and art studios. At home he often found himself around the dinner table with an eclectic cast of characters – sculptors, writers and painters. They paraded through his childhood, shaping his art foundation and forming his appreciation for the candid beauty found in people from all walks of life. Cade’s been chasing characters ever since. He seeks out their stories-told through the architecture of their faces or the costumes they wear-whether he’s on a commercial production or setting up an Avedon-like photo booth at Comic Con. They are the heroes in his pictures. His thirst for capturing adventures took its hold while shooting stills on movie sets and then as a photographer for National Geographic covering the railways of India. And it is that sense of adventure that Cade brings to his productions elevating the ordinary to the extraordinary with a cinematic touch. It’s not just a picture. He’s committed to the experience, building beautiful environments and, sometimes for his portraits, simply building trust. A talented storyteller, Cade splits his time between the East and West Coasts creating images for editorial, advertising, fashion, and lifestyle clients


Submit a Comment

Your email address will not be published. Required fields are marked *


Brand Creep

An army of one



Recent Comments