Home » The Creative Now: A Chat with Tzeitel Sorrosa, MPS, Human-Centered Creative Engineer

Capitol Communicator reports that photographer Cade Martin is holding virtual dinners with members of the creative community, including Tzeitel Sorrosa.

The Creative Now: A Chat with Tzeitel Sorrosa, MPS, Human-Centered Creative Engineer

by | Jun 11, 2020

By Cade Martin

As a kid, I spent many a dinner at a table surrounded by friends of my parents, an eclectic cast of characters — sculptors, writers, painters, creatives. That thread of creative community has remained in our offices, our teams, and our collaborations. But that thread feels thinner in this moment.

So I asked, with the purpose of sharing, and of supporting and caring for this creative community in its current, uncertain reality. I asked what people are doing, how they are feeling, how they are sparking creativity. It feels important to share what we do, when we can’t do all our doing.

Reaching out first to some of the talented people I’ve had the good fortune to profile though the Capitol Communicator portrait series.  It’s my version of a virtual dinner table of sorts. Grab a chair and listen in to my conversation with Tzeitel Sorrosa, MPS, Human-Centered Creative Engineer.

Tzeitel, what, if anything, are you doing differently?

Delightfully, E-V-E-R-Y-T-H-I-N-G! I have actually re-kindled old creative artistic flames, while also believing ever-so deeply that all things come to me in perfect timing. To start, I’ve created an Art Studio at home, bought myself some bad-ass equipment to produce kick-ass work. I also exercise and do weight-training daily to get myself in athletic shape again, and I prepare the most nutritious and deliciously fresh meals at home. (Sorry Doordash!) Most importantly though, I’ve rechanneled my Covid fears into making art and just thinking in new ways. Rather than forcing things my way, I let them flow like a river into my life without judgment. 2020 has undoubtedly been all about change for many of us. Yet, I find that there is an opportunity to transform who we are, both physically, mentally, and spiritually in these unprecedented times. We can turn ourselves into someone greater and more resilient if we open our hearts to change.

Are you staying creatively active?

As long as I’m still breathing, yes, everyday!

I’m currently creating a series of intricate digital illustrations which I hope to reveal once I complete the project. They are ambitious and meticulous at heart and require an abundance of concentration and patience. I’m also working on several fine art pieces which I hope to exhibit either virtually or in a physical space later this year.

How are you sparking yourself creatively?

This is a time where we get to “stay home” but that doesn’t mean that our imagination can’t travel!

A lot of museums and galleries around the world have closed their doors due to the pandemic, but they’ve created virtual spaces with live Q&A for anyone to engage in. The MOMA, for instance, has created the “Virtual Views” initiative where they will take you inside an exhibition or a favorite artwork from the collection through video stories and live curator Q&As. Some exhibits include Donald Judd’s revolutionary sculptures, Dorothea Lange’s powerful photographs, intimate home movies, and so much more to explore.

I’m also connecting with the creative community online and chatting with other artists, watching their live streaming techniques for inspiration. One of my favorites is John Maeda’s “The 8amish Let’s Get Physical Show,” which I can totally connect with since I also collect peculiar and eclectic objects from my worldly travels. Each one of these objects has its own story and takes me back to that special moment in time.

You can see Tzeitel’s Up Close and Personal profile here.


About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.


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