Attention, color lovers. To promote Benjamin Moore’s new Century line of paint, the creative team at The Martin Agency in Richmond wanted to show the product at work, so, states Adweek, “it created a life-sized stop-motion video of a plain white room turning into an eye-popping peppermint-stripe graphic design.
“The minute-long clip opens with a close-up of a striking red hue, before zooming out to reveal it’s just a thin stripe on a white wall—magically growing as the camera tracks right. The landscape deepens, as the red line runs into alcoves, over a white picture frame, and back into the foreground.
“It zig zags down a set of stairs before splitting off into two, then three, then more, zipping behind water pitchers (a clever twist on the perspective) and over a record player, eventually convening on on a single wall in its climatic, most complex form—a silhouette of a red-and-white striped paint roller, on a red-and-white striped wall.”
“It’s an impressive production,” adds Adweek.