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Home » The Martin Agency Creates Life-Sized Stop-Motion Video for Benjamin Moore

The Martin Agency

The Martin Agency Creates Life-Sized Stop-Motion Video for Benjamin Moore

by | Mar 7, 2017

Attention, color lovers. To promote Benjamin Moore’s new Century line of paint, the creative team at The Martin Agency in Richmond wanted to show the product at work, so, states Adweek,  “it created a life-sized stop-motion video of a plain white room turning into an eye-popping peppermint-stripe graphic design.

“The minute-long clip opens with a close-up of a striking red hue, before zooming out to reveal it’s just a thin stripe on a white wall—magically growing as the camera tracks right. The landscape deepens, as the red line runs into alcoves, over a white picture frame, and back into the foreground.

“It zig zags down a set of stairs before splitting off into two, then three, then more, zipping behind water pitchers (a clever twist on the perspective) and over a record player, eventually convening on on a single wall in its climatic, most complex form—a silhouette of a red-and-white striped paint roller, on a red-and-white striped wall.”

“It’s an impressive production,” adds Adweek.

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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