The Martin Agency, which is based in Richmond, is included in the Ad Age 2019 A-List Standouts. According to Ad Age, “Our A-List, determined by the Ad Age editorial team, honors the top agencies and companies whose daring creativity, smart strategy and business acumen in 2018 made brands sing—despite the increasingly challenging landscape of shrinking budgets, shifting marketing models and distracted consumers.”
The Ad Age write-up on The Martin Agency stated:
“Few agencies weathered more public scrutiny in 2018 than The Martin Agency, forced to reinvent itself after parent Interpublic Group of Cos. axed most of its leadership in the aftermath of the industry’s first #MeToo scandal. But no clients left, thanks to transparent communication by new CEO Kristen Cavallo and Chief Creative Officer Karen Costello—the first women to hold those positions. Seven brands joined the roster, and the shop says it posted a 20 percent revenue increase in 2018.
“Wins included former client UPS and Buffalo Wild Wings, and creative included the “Best of Geico,” which leveraged nostalgia for some of the agency’s work for the brand. A wage audit equalized salaries; Chief Client Officer Danny Robinson became the first African-American person on the executive team; and a new paternity leave policy is in place.”
You can check out the full list here.