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Home » The Martin Agency launches Martin Entertainment

Capitol Communicator reports that The Martin Agency, based in Richmond, VA, launched Martin Entertainment.

The Martin Agency launches Martin Entertainment

by | Jun 27, 2023

The Martin Agency, based in Richmond, VA, announced it is ready “to take on entertainment culture by expanding their brand-building palette with the launch of Martin Entertainment,” reports shots.

The new offering, continues shots, “will evolve how and where brands connect with consumers through premium storytelling in a variety of content mediums. Leading Martin Entertainment is former Netflix executive Alanna Strauss, shown above, who joins the 2023 Ad Age Agency of the Year as EVP, Head of Martin Entertainment and the Cultural Impact Lab.

“Strauss comes to Martin from Fender, where she was SVP, Creative and Content, leading brand strategy and creative across all Fender brands, digital, social and their learning tool Fender Play. Prior to Fender, she was Head of Creative – Brand Partnerships for Netflix, spearheading unique activations like the wildly popular and publicly acclaimed Stranger Things campaign, Live From the Upside Down a partnership between Netflix and Doritos. Before Netflix, she was SVP of Creative Strategy at All City, Fox Network Group’s award-winning branded content studio providing premium brand content for channels including Fox Broadcasting Company, FX/FXX, Fox Sports and the National Geographic Channels.”

In this newly created role, Strauss will lead Martin’s Cultural Impact Lab, adding entertainment to their cultural PR, activation, social and influencer capabilities. She joins Martin’s executive committee, reporting directly to CEO  Kristen Cavallo, and will operate from Los Angeles, CA.

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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