The Martin Agency Named Adweek’s 2020 U.S. Agency of the Year

The Martin Agency, based in Richmond, is Adweek’s 2020 U.S. Agency of the Year.

According to Adweek: “Despite daunting challenges that left most agencies in the red, Martin posted 30% net growth in new and organic revenue, securing its selection as Adweek’s 2020 U.S. Agency of the Year. The IPG-owned agency has only won the honor once before, in 2009.  It stood out as the only 2020 U.S. Agency of the Year finalist to report double-digit growth to Adweek.

“Kristen Cavallo, CEO of The Martin Agency, says no one thing can explain the agency’s success in 2020. “Strategy and hard work would be my honest answer,” she says, though she also takes pride in the fact that half of Martin’s eight-person leadership team are women, and a quarter are people of color.

“We are a living, breathing case study of what happens when you change the ratio of leadership at the top,” Cavallo says.”

More here.