The Martin Agency names executive creative director Jerry Hoak its Chief Creative Officer

The Martin Agency announced that executive creative director Jerry Hoak has been named the agency’s next CCO. Danny Robinson will act as CEO/CCO during the transition.

According to a release, Hoak joined the Richmond-based agency in 2016 and was “quickly promoted to the role of ECD in recognition of the way he stepped in to help steer the creative department (alongside Danny Robinson and Karen Costello) during a time of agency transition. During his eight-year tenure at Martin, Hoak has been a major contributor to agency growth, winning 18 new business pitches with a nearly 90% win rate. He has led pitch teams that won signature clients, including DoorDash, ABinBev, Carmax, Google, and Papa Johns.

“Hoak has also been an integral force behind Martin’s creative and cultural surge in recent years with activations like Buffalo Wild Wings Jewel Stool and campaigns like Door Dash’s #OpenForDelivery and Busch Light’s “Head for the Mountains” Super Bowl spot starting Kenny G. He was an early adopter of the agency’s Cultural Impact Lab and played an active role in helping Martin become the award-winning creative force capable of shifting culture and business.

“As a member of Martin’s Executive Committee, Hoak has helped lead the agency to consecutive Agency of the Year accolades (2023 AdAge, 2020-21 Adweek) and the agency’s first time on the Fast Company Most Innovative Companies list (2023).

More here.